Search engines are mathematical marvels that read the text on your site and combine it (not all of them) with your META TAGS . Some even integrate other HTML tags like the Do you get the point? Here's what the search engine "sees": "Shipley boats" - your company name, appears several times. Telling the engine it's important, You have used words like delivered, helicopter, pre-fueled ocean faring etc. All these words are potential terms someone using a search engine looking for boats may be using. Use them liberally, they will maximize your chances of being found.,
tags. Have you ever wondered how when you search for something the Search engines actually find it?
You have a website about boats. You want to say this
"Buy our boats because they are the best in the West"
Not a bad start. But you won't get many point in search engine terms for your choice of words. a better way would be to be a little more verbose and use words that people will likely be typing into the search Engines. I don't know much about boats, but something along the lines of the following would be better (assuming it was true of course)
"Shipley boats are delivered by helicopter to your doorstep. Pre-fueled and ready for ocean faring adventure immediately. Manufactured from highest quality Titanium, extracted from mines deep in Siberia. Shipley boats assures you of a consistently high level of cruising comfort all year round."
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