DREADED DEAD LINKS

Dead links are mentioned in the introduction. However, they are so important we feel they warrant another mention. Avoid them at all costs! Dead links tell your visitor the following:

• You are not really interested in the website [so why should s/he be?]
• You don't know what you are doing [so if you are selling something, why should s/he believe you?]
• You never update your site [so he's reading old news]

There are tons of places you can go to check out the links on your site. A free one that we use you can download from here.