The search engines will scan the text on a web page to see if your
site is relevant to the search term. That means that in effect, your web
copy is going to have to do two things: persuade a customer to buy,
and persuade a search engine it’s relevant.
When you write your copy aim for about 500 words a page, but
throw in 4-8 keywords. You’ll have to try to balance a smooth text flow
against getting in all the keywords you need to be listed.
You can also consider adding text-only pages such as how-to
articles, tips or tutorials to your site. Throw in some keywords and
they can turn up in search engines and create opportunities for link
exchanges.
So there’s a few ways you can try to improve the position of your
site in a search engine. More important than where you put the
keywords is choosing the right keywords. That’s not really a huge
challenge as your competitors are likely to have done the job for you.
Of course, even if you do get everything right, it doesn’t mean
you’re going to shoot straight to the top of Google. One of the criteria
for relevancy is how long you’ve been online, so success on the search
engines won’t come overnight. The sooner you start submitting
though, the sooner you can start to rise.
Web Copy for SEO
