It doesn’t matter how great your website is, if
no one sees it, you’re not going to make a penny.
You can spend days producing the perfect design,
weeks tweaking the copy, and months writing the
code and uploading the pages, but if no one
knows where you are, how are they going to know
they should buy from you?
When I first started selling online, the first major problem I ran
into was bringing customers to my door. I put banner ads on other
sites, organized reciprocal links and joined web rings. Those methods
all worked to some extent, but what really did it for me, what turned
my business from a small earner into a major money-grabber, was
figuring out how to use search engines.
Sure, I’d submitted my sites to the major search engines as soon
as I’d finished building them, but I didn’t really pay them much
attention. After all, I figured search engines are just for people who
are looking for information; they’re not really good for commercial
sites.
Boy, was I wrong!
One day, I sat down and checked out which sites were popping up
first in the categories that suited my businesses. I found that all the
top-ranked sites were my biggest competitors. And when I say
biggest, I mean these guys were in a whole other league. They had
incomes that were ten or twenty times the size of mine. No wonder
they had top billing at Yahoo! and Google! And then it clicked. Search
engines don’t list sites by size, they list them by relevance. These sites
weren’t listed first because they were big; they were big because they
were listed first!
That was when I began to optimize my pages and think about
meta-tags and keywords. As my sites rose through the listings, my
traffic went through the roof. And not just any old traffic! The people
that came to my sites from search engines hadn’t just clicked on a
banner by accident or followed a link from curiosity, they’d actually
been looking for a site like mine. My sales ratio went up like a rocket.
I’d created my own big break.
In this chapter, we are going to discuss all proven strategies of
search engine optimization. We will discuss how to optimize your site,
submit your pages and pick up the targeted traffic you need to make
cash. This chapter is one of the most important chapters in the whole
book. It’s crucial that you read it carefully.
Secrets of Winning Traffic through Search Engines
