The very basis of SEO is keywords, its that simple. Right from the start of launching
your website you must have a keyword campaign to work to. The very best results in
SEO come from using a coordinated keyword campaign across all avenues of online
promotion available to you, including:-
• Expert SEO site content
• Free classified advertising
• Free & paid Directory listings
• Business Directory listings
• Link Building
• Article Marketing
• Press Releases
A coordinated keyword campaign will give you Page 1 to 3 rankings in the major
search engines Google, Yahoo & MSN.
To identify what your major keywords/keyword phrases will be for your keyword
campaign think about how your prospective customers would describe your products
and services. Which keywords would they type into the search engines to find your
products & services.
Check out your direct competitors home pages and pay per click advertising campaigns
and identify which keywords they are using to promote their products and services.
Examine the top ranked websites in your industry and find out which keywords they are
using to drive traffic to their sites.
Put together a list of 8 to 10 keywords/keyword phrases and test them by typing
them into the search engines and examining the quality of results they are generating.
Do the keywords come up with websites whose content and products are similar to
yours?
Also think of your keywords in terms of how you want to promote the branding of your
business on the Internet ie. your tag line. Keyword branding can be reflected in your
product packaging, online service sales pitches, linking information and all website
marketing activities.
Your keyword campaign needs to be developed so that you have:-
• 8 to 10 major keywords/keyword phrases
• 3 to 4 rotating Keyword Titles to use for directory submissions, free classified
advertising and link exchanges.
• 1 keyword description consisting of 2 to 4 lines of keyword text to use as linking
information.
• A main URL web address to link keyword titles to.
Mastering Keyword Campaigns
