Blogging has become real huge now and I have seen many companies publishing their ads through blogs rather than printing postures, may be that this way its more economical and can reach wider audience too at the same time. But what really attracts a person to the blog, is it a title or the body of the article or simply through a suggestion. Most of the times it happens and even few of us might have experienced that we read articles based on their titles, if the title sounds interesting than it can lure your readers into reading further. Some of you, who are new to blogs, might not even know that your titles or the keywords are the prime most important things that will direct a position of your site in search engines. If you have attractive title with widely used keywords in it then surely it is going to push your site at the top most pages of the search engines but for that you need to come up or rather know the key words which your audience would be searching over the net.
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So before you head out to write your blogs, the first and foremost is to decide upon an attractive title for your blogs. You must have quite noticed when you search something over internet there is more probability of you finding the pages with exactly the same words that you typed in search engines the reason being, the site members have researched well as to what their audience would search, identifying such keywords is not difficult and with the help of Google adwords keyword tool you can find all the keywords which are searched the most.
You can only build your brand over your blogging networks once you gain your readers support and that will gradually happen as they start liking your topics and the content you have written. Make use of google tools and research the words that the users are most likely to type in search engines, if you belong to a particular niche say writing only about management then search for words which people would search. Remember, while you put in the keywords, think of the words that you as a reader would be keying in to search for the topics that would give you an idea.
The search volume for the keywords will help you find the volume of the key words which are searched on Internet on a monthly basis, if you have few lots of words then go for the once which are rated highest in the adwords tool. Keep in mind that even a single word in your title here and there would cause a lot of changes in your rankings, in my research I have found that the titles which starts from “how to”, “how is”, etc. are the most searched upon compared to normal sentences and its but obvious when people would search to find the procedure for something they are going to type “how to”. So research well for the titles you are going to put in and get good search engine rankings.